Pengaruh Kualitas Pelayanan dan Brand Equity terhadap Keputusan Pembelian di Mitra Swalayan Purwodadi. Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif, [S. l.], v. 3, n. 2, p. 34–42, 2024. DOI: 10.26877/jibeka.v3i2.888. Disponível em: https://journal2.upgris.ac.id/index.php/jibeka/article/view/888. Acesso em: 1 aug. 2025.