Design of an Entrepreneurial Competency Development Model to Improve Creative Industry Business Performance

Authors

  • Lina Nurjanah IPB University Indonesia
  • Elisa Anggraeni IPB University Indonesia
  • Budi Yulianto IPB University Indonesia
  • Rizal Syarief IPB University Indonesia

DOI:

https://doi.org/10.26877/asset.v8i4.2247

Keywords:

Creative Industry, Entrepreneurial Competence, Business Performance, RBV, Development Strategy, SLR, AHP

Abstract

The creative industry contributes significantly to national economic growth through job creation, exports, and cultural preservation. However, its development is constrained by limited entrepreneurial competencies, education, experience, resources, and business networks. This study aims to design an entrepreneurial competency development model to improve business performance in the creative industry. Using a quantitative approach, data were collected from 259 creative industry entrepreneurs and 15 experts and analysed through PLS-SEM and AHP. The results show that knowledge, skills, entrepreneurial orientation, and social capital positively affect business performance (β = 0.583, t = 9.305, p < 0.001). AHP identifies knowledge as the main factor (0.640), government as the key actor (0.531), and strengthening entrepreneurial character and skills as the primary objective (0.634). The main strategy is developing technology-based training curriculum standards and sustainable mentoring programs (0.506) to enhance competitiveness and sustainability in the creative economy. 

Author Biographies

  • Lina Nurjanah, IPB University

    School of Business, IPB University, Indonesia

  • Elisa Anggraeni, IPB University

    Agroindustrial Engineering Study Program - IPB University, Indonesia

  • Budi Yulianto, IPB University

    School of Business, IPB University, Indonesia

  • Rizal Syarief, IPB University

    School of Business, IPB University, Indonesia

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Published

2026-10-23

Issue

Vol. 8 No. 4 (2026): August-October

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Articles

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